Northern Hound is a sustainable and balanced pet food line. With limited and honest ingredients, the brand strives to reduce pet owner’s carbon footprints by being the world’s most sustainable and clean pet food line. Their products are made from eco-friendly insect protein, are cruelty free, and have no grains or fillers.

Unbound developed a Canadian inspired visual identity that integrated core product line features into the brand elements itself. The outcome was a cohesive and thoughtfully curated collection of design assets that became used as a toolkit to the Northern Hound team in their first year in market.